Can Bloomberg Save The Ubuntu Edge?


The Ubuntu Edge smartphone is the source of premature envy the world over.  The fact that Ubuntu users can have the most powerful phone in the world–that’s yet to be seen–and not have to deal with a shoehorned installation of their intended operating system, is awesome.  The device bodes well for potential Android users as well.  Those users who want to have a truly exotic piece of hardware but not have to abandon Android as their primary operating system.  The Ubuntu Edge has something for everyone, but will we ever be able to know what it is really capable of?

The Ubuntu Edge Indie Gogo campaign smashed crowd-funding records on its first day.  Day one set a pace that looked like it would enable Canonical to smash the 32 Million dollar boundary in 2/3rds the time.  However, potential investor interest has practically disappeared and Ubuntu’s goal has moved further and further away.  That is, until Bloomberg.  Yesterday, Bloomberg became the first corporate backer of the Ubuntu Edge smartphone.  At $80k, it doesn’t even make a dent in the remaining distance the campaign has to cover, but what it does do is bring the project to a bigger, wealthier audience.  Wall Street.  But can Bloomberg save the Ubuntu Edge?  We certainly hope so, but it is doubtful at this point.

The Indie Gogo campaign has been breathing for a full 14 days.  In that time, Canonical has managed to raise just under $9 million in backing.  That’s an average of $643k per day, and interest still continues to drop by the wayside.  In order to meet the crowd-funding goal of $32 million, Canonical needs to raise this average to over $1 million per day.  To meet that goal from this day forward, and to meet the aforementioned daily average, Canonical will need to raise its current daily average to $2 million.  Every day that Canonical fails to raise $2 million in backing, the goal will move further and further away.  Do you think they can do it?  Lastly, what does Bloomberg have to gain from 100 Ubuntu Edge smartphones?  Do they intend to make these a part of their corporate infrastructure, or is their $80k a press stunt that they can spin at the end of the campaign.  The real winner in the Ubuntu Edge story might be Indie Gogo, having put nothing on the line, but has garnered more media attention from Ubuntu Edge than Kickstarter has in it’s short lifetime.  What do you think?  What are Bloomberg’s motives?  Can Bloomberg’s backing raise mind-share and interest from other corporations?  Let us know in the comments below.

About Dean Howell

Aside from being a huge Sega fan, Dean is an LPIC certified Linux professional with over a decade experience. In addition to spending his free time burning through the classics from Sega and evangelizing open source, he's also the editor-in-cheif of The Powerbase.
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  • Brandon Golway

    Definitely not. It’s a lost cause at this point. 32 Million is way too high of a goal.

  • Sum Yung Gai

    The price drop to $695 should help. It should’ve been that in the first place. Not sure if they’ll make it to the $32 million now either, but at least significant interest has been shown. I sure would buy one. Well actually I did! :-)


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  • Evan Summers

    I think the main goal now is breaking the crowdfunding record of $10.2M (for Peeble) to garner some additional publicity. It’s clear $32M won’t be reached, but nevertheless the campaign can be seen as a marketing success for Canonical. Every IT journalist has written about the Edge, and executives of handset manufacturers and carriers have taken notice, such that Canonical’s reputation as an innovator of the mobile industry has been established.